British Journal of Photography features new article about hi~noon and the buoyancy of the global art market online
‘The trajectory of an emerging artist’s career was once almost wholly dependent on the outlook of gallerists, art dealers, and auctioneers. The process involved in gaining exposure and selling work was firmly rooted in the physical world — inclusion in art fairs, gallery shows, and auctions was crucial. These individuals and outlets heavily influenced trends and prices, affecting the work being made by both established artists and those seeking representation.
“At the moment we feel that there is a palpable shift in the art world pushed forward by technology and global accessibility,” reflect HI-NOON, an artist-curated platform for limited edition prints. “HI-NOON is part of that shift.” Launched in July 2019 at Les Rencontres d’Arles by Sophy Rickett, Rut Blees Luxemburg and Brenna Horrox, the platform currently features nine artists, selected for their experimentalism and conceptual clarity.’